Laurent Broca is the Global Director of Network Development at Havas Digital. As such he is responsible for helping existing Havas Digital operations to leverage the best-in-class services, resources and technologies available from across the Havas Digital network. Laurent also seeks to identify opportunities to extend the Havas Digital network ‘footprint’ by entering new markets.
Laurent first joined Havas Digital in 2007, with a remit to manage the development of global accounts. He worked specifically on Air France-KLM, Danone and PSA to optimise and extend each business relationship. In 2008 Laurent moved to Havas Media France as Associate Director, where he managed for 2 years the business unit in charge of PSA internationally, successfully growing the business relationship.
Laurent started his career at OMD International, before moving to Initiative Media France to manage several accounts including J&J. He then moved to Kodak where he managed the media coordination for EMEA and the marketing for the 4 European Kodak online shops for 2 years. Laurent holds a degree in Marketing by the Business School of Bordeaux & currently lives in Paris.
