As the Global Director for Artemis, Katrin is responsible for Havas Digital’s proprietary marketing analysis platform. In this capacity, Katrin serves as an expert resource to Havas Digital on all matters related to digital media optimisation, campaign performance analysis and advanced attribution methodologies.
Prior to her current position, Katrin held various positions across several countries at Havas Media, including research, digital media planning and data analytics. Most recently, she served as the Director of Product Development for Artemis, developing market-leading analytics methodologies to assess the performance and efficiency of Havas Digital’s marketing efforts.
Katrin began her career at Futur Immediat, a web agency start-up, where she developed a deep understanding of web build and web analytics technologies. She gained further experience in digital marketing at Proximus, a leading mobile operator, pioneering the development of mobile marketing applications.
Her degree in psychology naturally led her to the research side when joining Havas. Katrin is an accomplished strategist, data analyst and marketer with experience in both advertising and internet product development. Her vision and thought leadership have driven substantial ad agency development at the crossroads of data, digital and traditional advertising.
