SOCIAL MEDIA ATTRIBUTION

EFFECTIVE FACEBOOK MARKET PLACE ADVERTISING

April 2012

NOW IT'S PERSONAL, From Discovery to Trust

December 2011

The Search landscape has evolved over the last ten years and provided us with greater insights into consumers and the ways they interact with Search Engines. Over the last five years Google has evolved into a socially focused Search Engine, aiming to achieve their goal of providing personalized results influenced by a user’s Social Network. The impact of this personalization is altering Search space by changing the way consumers interact in today’s always-on world.

SOCIAL SEARCH, SEO Best Practices & Tips

December 2011

The evolution and impact of Social Search is still in its infancy. Havas Digital expects Social Search will continue to gain in popularity and continue to be a larger percentage of the Search Engine’s algorithm in the near future, as both Search Engines and users are interested in endorsements from trusted connections.

INDUSTRY OVERVIEW: AUTOMOTIVE IN BRAZIL

September 2011

This whitepaper provides an overview of the automotive sector in Brazil. Examining both macro and micro trends affecting the sector, the competitive landscape, consumer trends and then specific media realities and issues relevant for the market.

NAVIGATING ONLINE CONSUMER PRIVACY

June 2011

The question of control of data generated by consumers' online activities has rapidly become a hot topic in the marketing industry worldwide. In this paper we seek to lay out the current situation and challenges for the marketing industry regarding online consumer privacy, identify solutions and offer guidance to agencies, advertisers, aggregators and publishers to ensure compliance with current industry initiatives and best-practices.

INDUSTRY OVERVIEW:BANKING IN LATIN AMERICA

May 2011

Havas Digital's new “Industry Overview: Banking in Latin America,” it's a white paper developed to share with you the most relevant digital insights of the banking industry today in order to better service our current clients and to open up New Business opportunities for our network.

How to find social media success

April 2011

Success is not with the brands that shout the loudest anymore, it’s about those that seek to inspire conversations, engage consumers and reward interaction to add meaningful value to the life of their customers.

Ad Exchanges

March 2011

The online advertising system consists of three primary constituents: advertisers wishing to market their products; publishers intent on selling their inventory; and consumers visiting the publisher’s sites for content.

Cross-Media Behavioral Measurement

January 2011

Cross-media behavioral measurement is the analysis of multiple media channels in concert to quantify the impact each channel has.

Using Location-Based Services to Increase Consumer Engagement

April 2010

Location-Based Services (LBS) utilizes a mobile device's physical location to deliver relevant information to a consumer, and is creating a new means of mobile marketing.

Artemis Attribution Weighting

March 2010

As Campaign Attribution increasingly becomes a popular topic of discussion in the industry, Havas Digital is delighted to present the third Insight of our Attribution series.

SEO Demystified

December 2009

Today most of the traffic tends to go to the top ranking websites for any specific search term. For that reason websites need Search Engine Optimisation (SEO)

Global Mobile - A World-view

August 2009

The mobile platform boasts a dizzying number of options avaiable to marketers. The irony of mobile marketing is the enormous penetration of mobile and the enormous flexibility, with the ability for personal even tailored, communication.