Insights
Artemis Attribution Weighting
Managing the digital Media MixMarch 2010
As Campaign Attribution increasingly becomes a popular topic of discussion in the industry.
In a previous Havas Digital Insight - Artemis Attribution Weighting, April 2009 - we introduced Artemis Attribution Weighting for Search, Havas Digital's evidence-based algorithmic attributtion methodology developed in collaboration with externals consultants active in the fields of Mathematics and Modelling.
ARTEMIS ATTRIBUTION WEIGHTING, MANAGING THE DIGITAL MEDIA MIX quantifies the contribution of each exposure with the appropiate fraction of the sales/revenue generated, allowing for accurate attribution across Digital Channels.
Previous Editions
December 2009
SEO demystified
Review the Basics and Learn How to Apply Advanced On- and Off- page SEO tactics to improve site visibility
Today most of the traffic tends to go to the top ranking websites for any specific search term. For that reason websites need Search Engine Optimisation (SEO). SEO provides the steps to achieve a top ranking for any given search term and it is one of the best ways to increase traffic to a website. SEO can easily be applied by firstly understanding the key to what makes search engines function and secondly in providing relevant content to consumers.
April 2009
Artemis Attribution Weighting
Managing the Purchase Funnel
Given today’s challenging economic times, attribution is critically important because so many organizations are questioning the value of their outbound marketing efforts. Artemis Attribution Weighting helps marketers credit every digital exposure with the appropriate percentage of sales/revenue. Media Contacts' Artemis team has discovered that 50% of the credit for a sale gets re-allocated to ‘assist’ clicks.
December 2009SEO demystified
Review the Basics and Learn How to Apply Advanced On- and Off- page SEO tactics to improve site visibility
Today most of the traffic tends to go to the top ranking websites for any specific search term. For that reason websites need Search Engine Optimisation (SEO). SEO provides the steps to achieve a top ranking for any given search term and it is one of the best ways to increase traffic to a website. SEO can easily be applied by firstly understanding the key to what makes search engines function and secondly in providing relevant content to consumers.
April 2009Artemis Attribution Weighting
Managing the Purchase Funnel
Given today’s challenging economic times, attribution is critically important because so many organizations are questioning the value of their outbound marketing efforts. Artemis Attribution Weighting helps marketers credit every digital exposure with the appropriate percentage of sales/revenue. Media Contacts' Artemis team has discovered that 50% of the credit for a sale gets re-allocated to ‘assist’ clicks.
