Havas Digital

iGlue

BUILDING STRATEGIES TO FACE THE CHALLENGING DIGITAL ENVIRONMENT

www.i-glue.net

Traditional advertising is losing its influence on consumers. New Media Marketing is more effective thanks to interactive-driven technologies such as Rich-Media, iTV, Mobile Marketing, Viral Marketing, Web video, Buzz, E-Mail, which are effective contact points with consumers.

Interactive advertising opportunities allow brands to engage consumers in long-standing relationships. At iGLUE we design digital strategies based on insightful target analysis, we take a creative perspective to new media always understand­ing each client’s brand personality, and we provide our clients with multimedia interactive media planning. These approach leads to generate solid experiences between brands and consumers.

iGlue utilises Artemis®, Havas Digital’s proprietary global technology platform. Ar­temis® collects and analyses all sorts of data from our client’s campaigns, allowing iGlue to maximize the return on communication investment, as well as to deliver actionable insights.

iGlue, is the youngest interactive media agency of Havas Digital, the interactive division of Havas. Based in Spain and Mexico since 2007, iGlue is about being crea­tive, being strategic, and being the partner of great challenging marketers.