CENTERS OF EXCELLENCE

The interactive industry requires qualified proficiency in various areas, for this reason we have created expertise centers, with knowledgeable professionals that are leaders in the area. The Centers of Excellence, located in different offices, service clients across the global network, offering economies of scale to Havas Digital Networks and therefore to our clients.

Havas Digital is one of the first interactive media companies to outsource and offshore production services to lower cost markets, with knowledgeable professionals, based in Hyderabad (India) and Sao Paulo (Brazil), leaders in different areas, and with capabilities to work in different languages.

Over the years Havas Digital "Centers of Excellence" has developed deep expertise in vertical solutions, becoming a reference in search marketing and trafficking to name a few. The Centers of Excellence pairs innovation, technology and excellence in execution to provide cost effective digital marketing services.

The Centers of Excellence create a unique high value offering for advertisers and agencies in the marketplace by providing increased efficiency and expertise. By concentrating implementation and production of specific activities in the marketing value chain, the Centers of Excellence have developed global expertise that results in extremely streamlined processes and innovative approaches.

The Centers of Excellence services include all marketing production and implementation tasks, thus it is a full-service outsourcing capacity for digital agencies around the world. Its portfolio of services includes:

• Trafficking: implementation, ad-serving and control of interactive campaigns, applying knowledge and technology to the use of global platforms.
• Creative production: from the production of banner adaptations to an entire campaign, including ads, hotsites, blogs, geo-mash up, advert-gaming creation.
• Search engine optimization: improve website performance in organic (or natural) results of search engines.
• Paid search: Proposal making (with competition analysis, traffic and CPC estimation), campaign setup & management, keyword targeted (keyword research and keyword structuring and expansion), site targeted (site selection and exclusion), bid management (setup and periodic optimization), copy development and creative optimization, URL tagging and landing page optimization
• Application development: applications, widgets and skins to be run within open source software platforms such as Google Earth, Facebook, etc.
• Reporting: creation of online campaign performance reports, including cross-data analysis, PFL reporting, email marketing and direct response, etc. Capabilities exist to build automated reporting tools.
• Buzz monitoring: A quantitative & qualitative market research service that analyses existing freely-expressed opinion circulating on the Internet, based upon the monitored buzz research to produce a greater understanding of blogosphere point of view.