Volaris

Flying High with Artemis

Challenge

Havas Digital Mexico was challenged by Volaris to determine the buying tendency of the target and to reveal the impact and relevance of the campaign through the funnel process.

They also wanted to optimize the development of dedicated analytics reports and to measure the efficiency of the ad creatives.

Strategy

Havas Digital strategy was to provide advanced reports for optimization through deep analysis.

Examining various times during the day the conversion funnel with SabreSonic platform allows Havas Digital to look for patterns in consumer behavior.

With all data pulled, Havas digital obtained information to judge the relevance of each site by comparing conversions with clicks, impressions and activities.

Results

• Artemis research allowed for data analysis, resulting in a render of daily data within Seconds, easily monitored and optimized as needed.
• Volaris will continue to obtain revenue information for their booking process and new media evaluation is included in the original cost channel information.
• Targets were defined for each sale type (Mexicans, Americans, Hispanics, etc)
• With Artemis, we also collected:
  • Media and activities ROI.
  • Geographic users information.
  • Most effective day and time revenues.
  • Sales funnel analysis.
• Artemis reduced report time from one day to just 10 minutes.