Citroën, Turespaña, Protégé, Magners

Mix of mobile cases

The video showcases four mobile strategies from different Mobext teams.

• Mobext Brazil created an application for Citroën that reminded customer’s about their car’s maintenance and also functioned as a private diary.
• Mobext Spain created iSpain, an interactive guide of Spain for the Spanish Tourism Government Department, with information about the 10 main Spanish cities. The guide offers useful tools that will help the traveller to make the most of its visit when in Spain.
• Mobext USA upped the “cool factor” of Protégé trainers highlighting the NBA endorsement, offering free ringtones, wallpapers, videos, store locators, product gallery and the ability to send voice messages for free to friends from NBA players.
• Magners launched a pear version of its cider to stimulate sales. In order to engage youth and drive sales Mobext UK created a breakthrough mobile campaign across 4 of UK’s top 6 networks that ran over 7 weeks, for consumers to know if their local pubs sold Magners.