HAVAS DIGITAL

ARTEMIS
®

EMPOWERING DATA INTELLIGENCE


Artemis® is our proprietary marketing decision support system - a secure warehouse for all your marketing data, plus reporting tools that help make sense of it all.

Unlike some of the less sophisticated reports advertisers may receive from ad-servers, for instance, Artemis® provides detailed reporting right down to the user level. While we never store personally-identifiable information (we take privacy very seriously), tracking at this level provides greater insight and return on investment

Ever wondered:

  • Which creative is most effective at reaching - and converting - your desired audience?
  • How many impressions you ideally need to generate a visit to your site?
  • What are the cross-effects between your search and ad campaigns?
  • How much of the traffic your ads generated is from returning customers vs. a new audience?
  • What string of keywords consumers click on before eventually converting on your site?

Artemis® can answer all these questions - and more - which means less time planning and more time optimizing! It's also flexible and fully customizable for unique advertiser needs. Oh, and it was built with love by fellow marketers - people who understand data's value but don't want to talk spreadsheets at cocktail parties.